SFC Markets and Finance | Cultural IP Insights: 2024 GBA Cul(2)

时间：2024-11-21 13:35:02来源：新媒体

Recently, Li Ziqi, who has made a comeback, has been in the spotlight, with her YouTube following reaching 20 million. "Cultural export" has become a key term. Why is cultural export important? What kind of IPs can attract international attention?

Tao Feng, Dean of the Institute of Industrial Economics at Jinan University

China's industrial development has always relied on both domestic and international markets. It’s about leveraging and coordinating these two markets and resources simultaneously. This is how industries have been able to thrive. This is especially true for cultural products.

Cultural products have another very important characteristic: the marginal cost of production keeps decreasing. Once a certain scale is reached, the cost of adding an additional consumer is very low. So, the larger its consumer base, the more profitable it becomes.

Regarding the issue of cultural products going global, on one hand, we do have a very large population base, and the domestic market is substantial. But for our enterprises to grow larger and stronger, our cultural products and services, such as games, still have a gap compared to the most advanced countries internationally.

Black Myth: Wukong should be considered a very good example of a breakthrough in terms of technology. It represents the technological growth of China's gaming industry, which has already reached a certain stage. However, focusing solely on the domestic market is not enough. For our companies to become world-class enterprises, they must compete in the global market. From the perspective of a company's development and competitiveness, cultural export is an inevitable trend. It can also better support companies in growing larger and stronger.

Another very important point is that from a national strategic perspective, we must promote the export of Chinese culture. Especially in the current complex and dynamic international context, we are facing bottlenecks in many areas. Cultural export is a crucial embodiment of soft power.

By integrating soft cultural elements into hard products—such as games, toys, or clothing—this culturalization of industries embeds cultural elements into tangible goods. Using these products as carriers to drive cultural export could be a highly effective, and possibly even more efficient, way to promote Chinese culture globally.

At present, various industries in Guangdong are accelerating the "culture plus" initiative. Last year at this conference, nine projects achieved financing, totaling 1.51 billion yuan. The phenomenal cultural products originate from the Greater Bay Area and yet extend beyond it. The Greater Bay Area is exploring a unique path for China's cultural industry development and going global by integrating "culture + technology + consumption" across different sectors.

Chief Producer: Yu Xiaona

Supervising Producer: Shi Shi

Editor: Li Yinong

Reporter: Yang Yulai, Liang Xuqi, Li Yinong

Video Editor: Cai Yutian, Li Qun

New Media Coordination: Ding Qingyun, Zeng Tingfang, Lai Xi, Huang Daxun

Overseas Operations Supervising Producer: Huang Yanshu

Overseas Content Coordinator: Huang Zihao

Overseas Operations Editors: Zhuang Huan, Wu Wanjie, Long Lihua, Zhang Weitao

Produced by: Southern Finance Omnimedia Group

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